My theory about hypergamy.

[Sustacel250]

Pre-2000s: hypergamy = academic concept about social mobility in marriage, they observe india and africa tribes. Social science related.
2000s–early 2010s: manuresphere forums begin reframing it using evo-psych language, this catches attention of life coaches.
2010s onward: Rollo Tomassi and similar figures popularize it as a central "law" of dating, but they collect all the new meanings and the term is reframed.
Late 2010s–2020s: doomer/incel spaces learn it thru memes, it becomes their main concept, makes them sound smart on the internet.

I believe the 2 main weak spots of contemporary doomers are:
- cope of the golden age "muh good ole days"
- hypergamy (this is the gorilla glue they use to patch together all their incoherence)

I obviously know why, its because hypergamy came to be the universal buzzword glue to patch together ideological narratives. Since its so ambiguous and now it is stolen from academia contexts, now you can reframe it and reframe it again and nobody has means to oppose you. Now that you took it from a structure that would have enforced some interpretaive rules and continuity of meaning, hypergamy can justify your right wing ideology, and usually is done with the "good ole days" narrative device.

This logic isnt scientific, its narrative. These are narrative tools like deus-ex machina.

Golden age narrative > introduces decline cope BS, demoralizes audience.
Hypergamy narrative > introduces sense of inevitability, hints at solution.
Whitepill > reorients the reader frame of reality.

Let me dumb it down. You can say things were better before, but current dynamics are structurally rigged, therefore personal experience confirms the model (you primed the reader with hypergamy narratives). Now you can reorient the reader, you created enough sense of doom to do it.